haco. (keep scrolling, it’s all gooooood)

About this time of year, I start to think about fall clothes.  What to buy, what to pull out from last year and what I might like to try to sew.  Enter haco, a thick and lovely mail-order catalog, for the impulse-purchase bookstore price of 300 yen. (And of course that 300 yen is refunded with an order…) I am not the only one with a thing for this kind of catalog. Well, it is hard to resist, given hundreds of pages of photographs and inspiration like these:

“possibly cuter than at other shop…” (Is the duck subliminal advertising?)

If only I had time to to hang with friends in a room with a turntable, eating scones and layering my clothing so effortlessly and effectively!

A feature in many mail-order catalogs is the monthly club, where you get an item every month, sometimes with helpful wardrobe hints!

There is even a granny-square club!  Oh, the possibilities.

A corduroy flat club.

I love the denim dress. 

I think this one has wide, kimono-style sleeves.  To the buttons down the back:  you’re killing me.

Can’t go wrong with a scarf club like this (actually, a polka-dot stole club).

The “tunic one-piece” strikes again!  Which color would you choose?

My first thought?  That scarf looks heavy.  Second thought?  She looks just like ellybeth!

It is a denim jacket.  That deep indigo is all moody and chic.  Not sure what the tights are saying.  Maybe “I’m twenty-one, and you’re not”.